Tools
The Sales Stack Audit
Run your Sales Stack Audit in under 60 seconds and see what your tools and manual work are really costing you.
Sales stack audit
Results — directional estimates designed to surface tool sprawl vs manual execution trade-offs.
Tool Sprawl Score: RED ZONE
Inputs
Deals
Avg deals / month
Avg deal size
Sales + Marketing team (count)
Sales tools
CRM
Tool name
Number of users
Cost per user / month
CRM automation status
How automated is your CRM today (workflows, auto-updates, follow-up reminders)?
Calculated CRM monthly total: $245
Email outreach tool (sequencer + mass email)
Tool name
Number of senders
Cost per sender / month
LinkedIn outreach tool
Tool name
Number of senders
Cost per sender / month
WhatsApp outreach tool
Tool name
Number of senders
Cost per sender / month
Automation tool (workflows/integrations)
Tool name
Monthly cost (total)
Dedup logic: if you use the same tool for multiple needs, set each relevant toggle to “Yes” and use the same tool name across those fields. The calculator will count that tool only once (it will keep the highest price), so pricing is not double counted.
Results
Red zone
Tool sprawl may increase RevOps/Tech load through integrations, permissions, and break/fix work.
Distinct tools (deduped)
5
Annual tool spend (deduped)
$9,192
Rep work / week (est.)
2.0h
RevOps/Tech work / week (est.)
5.2h
Total annual cost (tools + time)
$48,582
Cost per deal (est.)
$810
Diagnosis
Based on your inputs, you’re running 5 distinct tools (deduped by name — highest cost counted once): HubSpot, Lemlist, LinkedIn Helper, SleekFlow, n8n.
Rep/admin time is estimated using your CRM users count (5).
This setup might translate into:
• Rep work: ~2.0h/week per person (manual follow-ups + CRM updates + keeping records accurate)
• RevOps/Tech work: ~5.2h/week (integrations, sender accounts, permissions, troubleshooting, training)
Pipeline context: 60 deals/year → $300,000 annual revenue.
Your tools + time cost is ~16.2% of revenue (directional estimate).
Recommendations
With more tools, the hidden cost often shows up in RevOps/Tech time (connections, break/fix, training).
A practical next step is to remove overlap and reduce “glue tools”.
If your goal is to reduce manual follow-ups and keep CRM data accurate by default, consolidating into one automated system is often the cleanest path.
What this “manual work” might include
Rep work might include:
• Writing/logging notes and updating stages/fields after calls and messages
• Creating reminders and doing manual follow-ups across channels
• Copy/pasting contact/context across tools
• Reconstructing context to understand what happened last
RevOps/Tech work might include:
• Integrations, workflows, webhooks, permissions and user access
• Sender accounts, deliverability, warm-up, limits and issues
• Troubleshooting sync gaps, duplicates, missing fields, broken automations
• Onboarding/training the team to use the stack consistently
Editing any tool name switches back to normal mode.
Unlock your results
Enter your details to calculate and view your audit.
First name *
Last name *
Email *
Phone (optional)
LinkedIn URL *
By calculating, you agree to be contacted about your audit (optional follow-up).
